HunaHuna = Cebuano word for thought, mind, concept, and imagination
Who we are: Hand-picked, socially conscious secondhand goods of style and substance. 20% of our monthly profit goes toward charities and non-profits that directly support those in need. While there is no such thing as fully ethical consumption under capitalism, we aim to reduce demand for brand new items manufactured by corporations that refuse to pay their overseas and domestic workers living wages and exploit their employees’ desperation. With this in mind, we operate on the idea that by reducing this demand, we can slow down fashion by demanding high quality, sustainable materials, elevated craftsmanship and accessible pricing for all. We use recyclable materials in our shipping and hope to spread awareness and education with out platform. We aim to support creators who make original designs and goods. We support women and BIPOC and support other secondhand sellers.
We also aim to provide an inclusive shopping space without discrimination - we are body positive and do our best to provide all sorts of sizing options, gender-inclusive, sexuality-inclusive, and racially-inclusive. We began out of a desire to carve out a space for Asian-Americans in a primarily white industry, and as we continue our mission, our goal is to cultivate a space where the most disadvantaged in our capitalist society can feel supported.
Where do we source from? We source from thrift stores, secondhand, vintage and consignment shops, online through Poshmark, Mercari, Vinted, Ebay and Depop (I don’t buy anything drop-shipped and look to see that it’s a pre-owned item), donations from others, and sometimes flea markets. We also purchase handmade and custom items directly from artists and creators - these items may be a little more expensive than others to account for the material and labor put in by both of us. In the past I have purchased clearance and overstock items to resell, but I now understand that this is harmful practice and still encourages fast fashion. I thought that by purchasing these items, it would keep them out of landfills and incinerators and get them more directly to someone who would love the item but I understand that by giving my money to a corporation, I’m directly encouraging slave labor, exploitative practices, and unsustainable business and manufacturing models. Any Brandy Melville, Shein, Zaful, or other unethical and fast fashion brands are purchased from thrift stores or from others selling their pre-owned items - I do not buy these brands directly.
Who we curate for: People who are mindful of their consumption, mindful of who they are and their privilege, thoughtful of others, and embody kindness and ambition, are advocates for the issues they care about, and want to express themselves in a meaningful way.
Never Stop Learning: Until things change at the highest level of leadership and at the deepest part of the systems that rule the society we live in, all we can do is slow things down and make our voices heard. It’s important to be open to education and know that it’s okay to be wrong! Take your mistakes gracefully and take strides to be better. The discussions are always changing as we learn more, so we need to be open to staying accountable and transparent.
Shop HunaHuna - Woman-owned, Pinay-owned, Asian-owned.
Find more about me at aleishaflores.com